Greeting Card Signage | From Sarahs Desk

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Greeting Card Signage

- American Greetings, 2019-2022 -

A collection of signage developed to reflect the celebratory nature of greeting cards through simple design, modern iconography, & bold color palettes. Created for American Greetings' core accounts including Target, Walmart, Dollar Channel, & more.

Seasonal signage for Pride Month. Rectangles show where cards will be placed.

Signage for a combination of licensed 'Doug the Pug' cards with existing Recycled Paper Greetings product. Utilizing RPG's lime green color palette & doodles from Doug's cards below.

Humorous signage designed to grab our consumer's attention when shopping 'out-of-department' in the grocery section. Accomplished by using fun imagery & simple copy to tie in with surrounding food products.

Seasonal Valentine's day signage incorporating AG's everyday color, teal — used for card recipient wayfinding.

Easter concept for Walmart's seasonal section.

Branding & signage for a line of high-end cards at Walmart.

Specific category signage for Walmart:

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