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Greeting Card Signage

American Greetings, 2019-2022

A collection of signage developed to reflect the celebratory nature of greeting cards through simple design, modern iconography, & bold color palettes. Created for American Greetings' core accounts including Target, Walmart, Dollar Channel, etc.

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Seasonal signage for Pride Month.

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Signage for a combination of licensed 'Doug the Pug' cards with existing Recycled Paper Greetings product. Utilizing RPG's lime green color palette & doodles from Doug's cards (below).

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While marketing & copy are usually provided, I lead the direction of this grocery-isle endcap. Grabbing our consumer's attention when shopping out-of-department was our biggest goal — accomplished by using succinct copy & humorous imagery.
 

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Seasonal Valentine's day signage incorporating AG's evergreen color, teal — used for card recipient wayfinding.
 

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24' run of value signage for Walmart's gift packaging section.
 

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Easter concept for Walmart's seasonal section.
 

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Branding & signage for a line of Papyrus-inspired cards at Walmart.
 

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Specific category signage for Walmart:
 

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Rotating special feature signage for Target.
 

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